The demand for notebooks in recent years has sky rocketed. And various companies have been trying to configure a configuration that entices the consumer most. Beating all others, it’s HP that has the entire ingredient that makes it the best selling notebooks all across India.
To find out what’s hot and what’s not and what sells and what doesn’t? We thought of asking the retailers, some big, some small. As per market revelation it’s HP that sells the most and has captured 60% of the market, followed by Lenovo, Acer, Dell, Sony, Toshiba and Apple.
When asked, Praveen, who owns a computer shop in S.P road, about the brand that customer buy the most and why, he said “no doubt it’s HP and Compaq, 60% of the market is freezed by these two.” Anything special that makes these two notebooks market leaders in India? “Nothing special, it is the service they have been providing. Their fantastic service has build brand value and yes, it falls within the reach of middle class” said Praveen.
Another vendor Ashwat who owns a small shop feels “HP is the market leader not just because of its pricing-the quality of the product also matters, if it was just the price than Acer should have been the market leader. It is not because people also know about its pitiable quality”. Ashwat added “India is changing and so are the customers, they have money which they are ready to spend. Majority of consumers look for value for money. HP leads because it gives value for money”.
Vishnu, a salesman in a big computer showroom said “all machines are the same, it is the ‘wow’ factor associated with the brand that does the trick.” When asked who are their potential buyers, Vishnu said “mostly software guys, they have their office machines (laptops) but they purchase personal laptops. The basic purpose is entertainment. Lenovo with its high end features is their favourite.” The shop sells an average of five laptops per month.
Dushyant Sahani, who owns a Sony Viao said “India is still purpose driven and people who see laptops and note books as lifestyle items are scarce. Even an Acer would have served my purpose but I bought a Sony because I see it as a glamour device that adds to my personality”.
It will be interesting to see what strategy companies like Dell, Toshiba, Apple, Lenovo and Sony will adopt to take the number one slot. X |