Chip firm Intel has revamped its web site and has also started a little claque called the 'Intel Insiders' who will advise it on online media.

Intel has made the bold step of only selling adverts on online media, we understand - earlier in the week in the world outside Britain we saw an advert for Intel's Atom on the BBC web site. The BBC is allowed to take advertising outside the UK, because there the BBC is subsidized by tax payers.

The Intel site now permits you to enter comments a plenty, either for and agin, and obviously that generates lots of traffic for Chipzilla, although presumably it gets lots of traffic anyway because it is Intel.

Meanwhile, we learn from Tom Foremski's site of the Intel Insiders. This is a select crew which includes Tom F himself, and some other luminaries of the online world.

Sean Maloney has briefed these 'Intel Insiders' about the 'fog' there is around, said Tom F.

Now, some folk out there will say that we're just jealous because we're not 'Intel Insiders' and can't join the Slutskys and the Cashmores. But, quite honestly, we're not jealous. Because we're not at all sure what the quid pro quo is. As Tom says, Intel is taking a calculated risk with this move. So we'll say how it plays out. X