Acer India has introduced its latest retail scheme ‘Ek Se Badhkar Ek’, designed specifically for its branded retail stores across the country.

Ek Se Badhkar Ek has been designed to reward retail partners through various schemes available to them on a monthly and quarterly basis, which is different from the regular schemes. This scheme is offered to all Acer Malls and Acer Points to motivate its retailers. It has five sub schemes, ‘Mr. Consistent’, ‘The Projector Challenge’, ‘Acer Intel Challenge’, ‘Acer MS Hungama’, and the ‘Acer King Club’. Along with monthly booster scheme, Acer brand stores will also be rewarded on achievement of quarter targets and for focusing on Projectors and Premium Products.

S. Rajendran, Chief Marketing officer, Acer India, feels the need to appreciate the efforts of its retail community. Pointing at the growing retail industry in India, he said, ‘Today consumers have the opportunity to choose from multiple brands and retailing has become a key medium to reach out to customers.’ The company has been regularly organising quarterly retail schemes since more than three years.

In the past, the winners of these retail schemes got to attend the quarterly retail conferences in exotic locations like Bentota, Bali, Dubai, Phuket, Kuala Lumpur, Bangkok, Kumarakom and Goa. The company has a network of over 275 retail stores including 100 exclusive retail stores, spread across the country. X