Chip firm Advanced Micro Devices (AMD) spent time chatting up a brood of tech hacks in San Francisco to re-assure them that its next server chip, codenamed Shanghai, would not be a dog.

According to the New York Times, the server head of AMD, Pat Patla, said Shanghai would not suffer the travails that afflicted its Barcelona chip. AMD failed to ship the Barcelona ship on time and faced wrath and ire from its customers who switched their plans for making servers based on the microprocessor to Intel.

As a result, Intel mopped up gains AMD had made, leaving the smaller X86 firm sailing in the doldrums. But Patla told the Times that not only will Shanghai ship on time, but customers will love it and it has learned its lessons.

Intel has its own plans to compete with Shanghai this year but early reports from customers who have had samples of the AMD chip believe the microprocessor has real potential, and that it will take some time for the chip giant to catch up with its smaller competitor. X

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The New York Times