Having emerged as the cellular service provider in Mumbai delivering the highest customer satisfaction, BPL Mobile has now launched ‘Mumbai Search@cafe’, claimed as a quick, easy and efficient means of local search.

Developed exclusively for Mumbai, it empowers people to explore everything the city has to offer. The BPL mobile phone provides information on night-life, educational institutions, hangout joints, tattoo parlours, restaurants, the nearest grocery store, laundry, carpenters and various different places and services available in the city.

Sunzay Passari, VP for VAS and devices, said, "With the Mumbai Search@cafe service, a Mumbaikar can now get any local search information on her mobile. This initiative is in line with our overall commitment to deliver relevant and exciting services to make the lives of our subscribers more fulfilling and enjoyable."

To start the service, users just need to call *111# from a BPL mobile phone. Upon display of the menu on the phone screen, the user needs to press 1 and type in the query. Rs 3 will be charged per response. Users can also SMS queries directly to 54000, charged at Rs 3 per SMS. X