Cognizant is expanding and investing in emerging Asian markets like China and India.
The investments made in the region will show results in two to three years from now, said Chief Executive officer, Francisco D'Souza.
Cognizant, which gets the major chunk of its revenues from the US, drew 20% of its second quarter revenue from Europe market, where it has a good hold. But from the most promising market, Asia, the company made only 1.5% of its revenues and lags behind from its competitors Tata and Infosys that have a strong presence in China and India.
Apart from focusing on Asian markets, the company is also looking at markets in Latin America and Middle East, said D’ Souza, who feels IT infrastructure services, business process outsourcing and Knowledge Process Outsourcing are areas with potential for tremendous growth in a relatively short period of time.
Analysts expect Cognizant with its base of almost 44,250 employees in India, to get about 10-15% of its revenue from outside US and Europe in next two to three years. Its base in India provides low-cost software development services primarily to US companies. X |