British rising star Don MacDonald has left chip giant Intel after 21 years to join a Fortune 500 company called Fiserv.

MacDonald's greatest hours include lugging a notebook up Mount Everest on the back of a yak, sending me pictures of him as he tapped away 35,000 feet above the planet Earth, describing a kid who used a notebook stark staring naked as deserving everything he got when he scorched some items below his laptop, and valiantly defending an Intel ad which showed a guy by the seaside miles away from anything which could be described as a wi-fi access point browsing the web.

His real achievement at Intel was to have been a major player in the branding of Centrino, associating the firm's microprocessors as synonomous with wi-fi connections. His association with Intel's somewhat weird Viiv project was probably not MacDonald's finest hour at Chipzilla.

Nevertheless, he was an Intel guy with a very good sense of humour and we wish him well at Fiserv. He told the IT Examiner: 'As a guy who creates brands (inter alia), I have always been impressed by the Mike Magee brand. Very colourful, much substance and never boring or predictable.' X