India is predicted to register a growth of 120% in influencing consumers’ purchase decision online compared with America, which is predicted to register a rate of 60%, reported the Financial Express.
Currently the rate at which marketing companies influence consumers purchasing decisions online is growing at the rate of 25% in India. According to industry experts, this is most evident in buying mobile phones, consumer electronics, laptops, apparel, spas and furnishings, through target marketing companies.
Even though purchase of consumer durables purchase is not an instant decision, a few deals offered online is believed to encourage customers to make purchases to avail the discounts offered online. This is believed to bring together Indian consumers who want to find the right product for the best price and retailers who want to woo the right customer at the right time.
With various retailers providing the best online deals, consumers are able to make informed choices for their purchases, thereby saving time and money. There are various target marketing and promotions management service websites such as Bangalore-based offerforshopper.com and Chennai-based pricebolo.com that provide the best deals and prices online. X |