The minister of communications and IT, A Raja launched a new logo for India Post.
Here we go. The new logo symbolises carrying emotion across physical distances. According to the department, the logo is an envelope at the first glance and it is a free bird in flight in the second glance. The bold strokes below indicate free flight. The logo has two main colours, red and yellow. Red indicates traditional association with the postal service, signifying passion, power and commitment. Yellow stands for hope, joy and happiness.
Raja said that India Post would acquire several aircraft to carry letters, parcels and logistic consignments for speedy delivery in major towns of the country. The department also plans to launch express parcel post retail service, gift parcel post service, logistics post air service, sale of gold coins through retail post, express money order service, speed post call centres and a range of new international services.
According to Raja, the department has plans for major technology initiatives to bring automatic mail processing systems and to establish mechanised hubs to process the parcels efficiently. The department will also build logistics and warehousing centres to provide supply chains to the businesses. The postman will be equipped with hand-held devices that can capture and transmit the signature of the addressees digitally.
Raja said that the government is working towards developing the postal department into a parcel and logistics giant, in the domestic and international sectors. With the services becoming faster, better and cheaper, the new infrastructure would benefit both common man as well as the businesses and help the department to expand to new and untapped markets especially in the parcel, logistics, retail and e-businesses.
Indian postal service gets a makeover: here