Infosys Technologies, has launched shopping trip 360, that enables a suite of managed – information services to create a 360-degree view in shopping stores. This will enable retailers, shoppers and consumer packaged companies (CPG) monitor the proceedings.

The product with, chameleon vision leverages a network of wireless sensor-based applications within the store that allows shoppers, retailers and CPG Companies to collaborate in real time by creating an information ecosystem. This permission-based, implicit and seamless exchange of information delivers value to shoppers, retailers and CPG Companies.

“Retailers and CPG companies are seeking new ways to collaborate seamlessly in order to better understand and engage their shoppers in today`s hypercompetitive landscape”, said, U B Pravin Rao, senior vice president and head of retail, consumer packaged goods and logistics, Infosys Technologies.

Creating need for the product, S Gopalakrishnan, CEO, Infosys Technologies said “Companies around the world continue to recognize the need to transform themselves in order to be more competitive.” X