Apple's Itunes is responsible for the death of the album, says the lead singer of this year's Mercury Music prize winners, Elbow.
Guy Garvey is calling for Itunes to offer the facility for musicians to lock albums to prevent individual songs from being downloaded.
And veteran Aussie rockers AC/DC agree. They have refused to allow any of their music to be sold on Itunes as their albums are created as a collection of related songs that should be heard together, rather than cherry picked by Ipod junkies with the attention span of a gnat.
Although there is some merit in the musical integrity argument, even the least cynical observers will fail to be surprised that there is a financial aspect to musos' dislike of Itunes. With no packaging or distribution costs, royalty rates should be higher.
AC/DC's Angus Young says big name rock acts - The Rolling Stones are rumoured to be amongst them - are thinking of pulling their product from Itunes because the singles versus albums sales equation is costing them money.
Young adds that, back in the seventies, the band scribbled some figures on the back of an envelope to show the record company how much they earned if they sold one million singles and how much they earned if they sold one million albums.
"The difference was staggering," says the 55-year old schoolboy.
Since 2003, Itunes has sold more than five billion songs and has become the biggest music retailer in the US. In the UK, it is closing in on Woolworths' number one slot.
The rather hopeless Kid Rock had a worldwide hit earlier this year with All Summer Long. The album from whence it came, Rock'n'Roll Jesus, has sold more than two million copies. Rock's record company noticed that this remarkable performance had been achieved without either the single or album being available on Itunes.
Talent-free Katy Perry has shifted 2.2 million downloads of the ghastly I Kissed a Girl on Itunes, but only a rather tragic 282,000 copies of her album, adding weight to claims that Itunes is killing the album as a format.
Next month, AC/DC's long-awaited Black Ice is scheduled for release and promises to be the year's biggest selling album. It will not be available on Itunes, along with the entire Beatles back catalogue.
If Black Ice performs as expected, it could have serious consequences for Itunes' dominance of the music retail market if other musicians decide to dump the online store as a distribution mechanism.
Says Young: "I met these bands and they were asking me all about not being on Itunes. I told them that since Itunes came into existence, we've actually increased our back catalogue sales without being on the site, and at the time we were sternly warned by our management team and our record label that the complete opposite would be the case."
AC/DC's 1980 Back in Black album will soon overtake Michael Jackson's Thriller to become the biggest-selling album of all time.
And it will have been achieved without the involvement of Itunes. X