Aiming to provide a virtual channel that enables subscribers a faster access to service queries, BPL Mobile has launched a user friendly self-help menu on the mobile phone screen as an alternative to calling a customer care centre for product and service queries.

With the help of Unstructured Supplementary Service Data, BPL Mobile has initiated a customer-care centre on the mobile phone screen, where both postpaid and prepaid subscribers can merely press few button to avail the service.

While postpaid subscribers need to press*800#, prepaid subscribers need to press*555# to navigate through categories in the self-help menu, to activate and deactivate any service, or enquire about them.

The service is expected to solve all service queries related to account like MIN, service activation, NDNC, or billing- airtime usage, outstanding amount, or VAS- activationof GPRS, MMS, Caller Ring Back Tone, etc., or services such as itemized bill and international roaming.

Sumeet Badlaney, Customer Services Head at BPL Mobile said, ‘In our constant endeavour to enhance the subscriber experience, we have harnessed the power of technology to provide a suite of services on the mobile phone itself. For the busy and time-challenged Mumbaikar, a simple, easy to use, self help menu residing on the handset is going to be a boon.’ X