 It was a lovely evening to be surrounded by the heap of books at a Crosswords book store in Bangalore where Utkarsh Rai launched his book on offshoring titled “Offshoring Secrets – Building & running successful operation in India”. Last year, the book was released in US by Happy About. The Indian edition has been published by Jaico Publishing house.
Keeping in mind the happening changes in India over the past couple of decades, Rai has touched upon various critical aspects of offshoring dynamics in India. Given its proven success and talent pool, India is no more an emerging nation in offshoring as it has emerged as an ultimate destination for outsourcing business.
The huge presence of Multinational corporations (MNCs) in India clearly reflects its potential to rule in global offshoring market with its feasible pro-operational aspects.
At the book launch, Rai said that he has bought all his industry interactions and experiences to study and present the problems faced by managers in India, cultural differences, attrition rates and aspects like communication gap.
At present, Rai heads the India operations of optical networks player, Infinera. He had previously worked for companies like Siemens in Germany and Adaptec in Silicon Valley. But later realizing the emergence of Bangalore as an IT hub, he came down to India to join the Global Software Group at Motorola in Bangalore.
Rai observed and analysed the nitty-gritty of offshoring industry and the perception of global corporations about India in terms complexities in culture and industry.
Among the speakers present at the launch are the country president of Motorola India, Sammy Sana; the Philips India CEO, Alexius Collette and Sridhar Mitta, the founder and managing director of India e4e labs.
Congratulating Rai on the launch of the book in India, Sammy Sana said 'Utkarsh's book has been drawn from his substantial experience in working in this industry and then steering a start-up to success. This is an excellent primer not only for those intending to start operations in the already overheated IT industry in India, but also for those who are already running operations and are facing numerous challenges to be successful.'
Collette believes this book should find a place in the shelves of all the offshoring offices. X
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