Outsourcing expert Dov Seidman has warned that companies that that outsource workers need to change their attitudes.

Speaking to Gartner's Outsourcing and Vendor Management Summit 2008, Seidman - who is the founder, chairman and chief executive officer of business advisory firm LRN - said he had coined the word 'outbehave' to describe the attitude he thinks outsourcers should have.

Seidman said the way that companies treated each other was the only thing that sets them apart from one another. He said that companies should love and inspire each other, and not just try to bully each other into submission.

While coercion was sometimes effective, inspiration comes not through just telling people what to do or even through encouraging them, but by behaving in ways that demonstrate higher standards.

He added that vendors aren't to be managed, they're to be inspired. X

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