As I am venerable, that is to say rather  old, I have noticed quite a few things in my life.

One is that any organisation, company or individual that pins its name to a concept, any high minded concept,  often manifests the very opposite quality that is implied.

A few examples – the United Nations is the very mark of disunity; the League of Nations was 20,000 leagues under the sea; you should be suspicious of anything that describes itself as high quality; and company mottoes are to be distrusted by definition.

So Microsoft should actually be called Macrosoft, International Business Machines only makes a few machines these days,  and  DEC is, er decked.

It was no surprise then to find that a company that bases itself on the Sanskrit word Satyam, the word for truth, turned out to be rather fraudulent.

I will not multiply the examples, because the field is fertile and readers of the IT Examiner must have vivid imaginations to come to this site at all. It is, after all,  the first paradigm of marchitecture that you stick an adjective in front of a noun. So when we see glassy eyed creatures on a slab, we do not need to see the phrase “fresh fish”. If they’re not fresh, we don’t want them.

Recently, on a trip to Mysore, named after the aspect of the goddess called Mahishasuramardini, who killed the demon Asura and his hordes, we noticed a fish market at the side of the road. My younger companion said: “Look! A fish market!” 

I asked Driver Ji if they were freshwater fish. He said: “No, sir. They are dirtywater fish”. I cod you not. X