Synchronica’s new Consumer Push Email (CPE) service, Simple Mail, is designed to allow mobile email even through the most basic handsets, and is being displayed at the Mobile Asia Congress, Macau.

Making mobile email possible to almost 100 per cent of handsets in use today, it could be an ideal service for mobile operators in emerging markets in Asia and beyond. Synchronica has already signed licence agreements for the new technology with two mobile operators in emerging markets, including one in India. It hopes to be well-received by consumers in countries characterised by low tele-density and internet penetration, such as India, Bangladesh, Indonesia and Pakistan.

Synchronica Simple Mail includes Email to SMS and Email to MMS gateways and a client-less service for WAP Push/Xhtml browser access. It also features the patented Optimizer transcoding gateway, which reduces the size of pictures and allows a large variety of attachments, such as Word, Excel and Powerpoint documents, to be displayed on feature phones that would otherwise be unable to support this functionality. Users can register for the service from their mobile handsets.

Synchronica CEO Carsten Brinkschulte said, "There are more than 3.5 billion mobile users worldwide and more than two billion mailboxes in use worldwide and our mission is to bring mobile emails to the mass market, on the widest range of devices." Synchronica Simple Mail is based on technology from its recent acquition of Axis Mobile.

Informa predicts that there will be 4.81 billion mobile phone subscribers by 2012, with the next billion subscribers coming predominantly from emerging markets, where PC and fixed–line penetration is low. X