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Friday, 21 November 2008 23:26 UK Bengaluru, India


 

Television will tell your age and gender

Big brother ads to target wallets, nerves

By John Daly in Germany @ Tuesday, July 22, 2008 7:30 PM

 
 

Japanese electronics firm NEC has conjured up a very horrible one-eyed golem in its alchemical laboratories. Japan Today reported the company is showing off a plasma telly which can teoll what age group and gender people who get to near to it are. It's being shown off at some sort of annual show in Tokyo.

The telly is fitted with a camera which determines ones features, informs the TV station one is watching, which will then churn out ads targetted at ones peer group. Once an ad has sparked a punter's interest, he or she can simply wave their cell phone over some sort of gadget to get a link, product info and perhaps a coupon. The report didn't mention if the new telly, which sounds like an advertisers bedroom fantasy and the Electronic Frontier Foundation's worst nightmare, will hit the market soon.

Hopes ought to be held adequately low and miniscule that the Damned Human Race, as Mark Twain called us, will descend even further from it's ape ancestors and surrender their minds and wallets for such a plasma telly if it were to be subsidised and thus affordably cheap. Or so they reckon, at Japan Today, X

 
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