Texting has replaced the ancient idea of a voice calls among mobile phone users, according to research company Nielsen's.

While the number of voice calls being made has remained steady over the past two years, but text messages sent and received have increased by 450%.

To Nielsen’s this means that people are using texts instead of speaking to people as the number of voice calls should also have increased.

At the end of 2007, text messaging had just overtaken voice calls 218 to 213. But by the end of the second quarter of this year, an average mobile phone subscriber placed or received 204 calls, compared with sending or receiving 357 text messages, Nielsen said.
Teens are the biggest users of text. Those between 13 and 17 now send or receive 1,742 messages per month. The second-highest age group, 18 to 24 year olds, send and receive about 790 SMS messages a month.

Nielson seems to think that this will be good news for mobile advertising companies which have blamed mobile phone users' slow adoption of texting and non-voice related activities for their lack of success.  X

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