A poll conducted by Number 118118, the UK's most widely used directory enquiry service, has found that brilliance at texting can help chaps pull the girls.

According to the 118118 survey of over 2,000 adults, about 75 percent of women love witty texts, and judge men based on the text messages they send. The poll also suggests that these women prefer long messages, and dislike distorted English like 'hw r u?'

Poor spelling and incorrect usage of grammar put off 41% of women, but 67% said they were impressed by a man who sends longer texts with a blend of humour and flirtation. X

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